SUMMER 2025 VUJA-DE

VUJA-DE is something familiar seen with new eyes.

In the end, we look at fashion as a kind of philosophy. We are moving from the age of information to that of imagination.

In the near future, borders between reality and fantasy will blend more and more into each other and the tools uniting those two realities will be at everybody’s hand. An era of art, music, marketing and culture will develop, where artificial intelligence will shape new ways ad new aesthetics. At the same time, we will feel the need to plunge our hands into the earth, to regain a physical contact with the world.

A season of passage, where having opposites coexisting can become a creative impulse.